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Big Data

Big Data Picks Up the Pace

By Quentin Hardy
March 5, 2014 1:00 pmMarch 5, 2014 1:00 pm

We may be heading into the next phase of big data. The early bets and stand-alone products seem to be moving rapidly into more sophisticated uses and broader corporate alliances.

On Wednesday, three separate announcements illustrated the trend. SAP, Germany’s giant business planning and analytics software company, said it is putting a rich version of its real-time analysis software online. SAP is also opening up the product, called HANA, to independent online developers.

In addition, Splunk, which makes corporate software to look at things like a web shopper’s online clicks and a company’s network performance, announced an alliance with Tableau Software, an analytics and data visualization company. In a joint investment, the newest version of Tableau’s product will directly connect to Splunk.

Also, GoodData, which offers data analysis of business performance as an online service, is creating an analytics system that it hopes will attract more businesses to use GoodData, and more independent developers to write new products that use the company’s data-crunching capabilities.

PhotoAmit Sinha, the director of database and technology marketing at SAP.Amit Sinha, the director of database and technology marketing at SAP.Credit

“Big data and real-time processing are coming together,” said Amit Sinha, the director of database and technology marketing at SAP. “The rich business applications need to be delivered in a simple way.”

He could have been speaking for all of the companies, since data inside companies is growing fast, big data capabilities are growing, and the product choices are increasing. That makes it hard to choose what to use, even as the urgency for action increases. It is up to successful companies to make it easier.

There are a lot of ways to try to do that. Splunk and Tableau seem to be going for an alliance. SAP is taking what has been a successful product sold largely inside computer servers, and selling it on a monthly rental basis, with variable memory capacity that could fit either a small business or a large concern. SAP is also selling HANA with different capabilities and costs, perhaps seeking to gain more customers in exchange for generally lower prices.

GoodData has taken a different approach. The company, which claims it has 30,000 companies using its service, built its own so-called analytics engine from a combination of open source, in-house and partner technology. Some of the analytics is done through Hewlett-Packard’s Vertica product, and GoodData will pay H.P. royalties on its use of the technology.

PhotoRoman Stanek, the founder and chief executive of GoodData.Roman Stanek, the founder and chief executive of GoodData.Credit


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