g‎ > ‎

a

Social
  • Twitter Latest To Face Sex Discrimination Lawsuit

    Twitter Latest To Face Sex Discrimination Lawsuit

  • Former eBay Exec Chris Payne Is A Match For New Tinder CEO

    Former eBay Exec Chris Payne Is A Match For New Tinder CEO

  • Facebook Plans To Turn Messenger Into A Platform

    Facebook Plans To Turn Messenger Into A Platform

  • Browse more...

Mark Zuckerberg
  • 13 TechCrunch Stories You Don’t Want To Miss This Week

    13 TechCrunch Stories You Don’t Want To Miss This Week

  • Facebook Plans To Turn Messenger Into A Platform

    Facebook Plans To Turn Messenger Into A Platform

  • In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

    In Emerging Markets, Internet Blamed For Having Negative Impact On Morality

  • Browse more...

Facebook
  • 13 TechCrunch Stories You Don’t Want To Miss This Week

    13 TechCrunch Stories You Don’t Want To Miss This Week

  • Facebook Plans To Turn Messenger Into A Platform

    Facebook Plans To Turn Messenger Into A Platform

  • I Tried To Interview This Celebrity Dog At SXSW

    I Tried To Interview This Celebrity Dog At SXSW

  • Browse more...

Page Reach Messenger
  • Blinq Enhances Your Favorite Messaging Applications With Extra Information

    Blinq Enhances Your Favorite Messaging Applications With Extra Information

  • Facebook Will Be “Unbundling The Big Blue App” Through Its Creative Labs

    Facebook Will Be “Unbundling The Big Blue App” Through Its Creative Labs

  • BBM Adds Stickers And A Store To Try To Keep Up With The Messaging Joneses

    BBM Adds Stickers And A Store To Try To Keep Up With The Messaging Joneses

  • Browse more...

Zuckerberg Answers Big Questions About Facebook, Forced Downloads Of Messenger, And Page Reach

Posted Nov 6, 2014 by Josh Constine (@joshconstine)
  • 0

    SHARES
Next Story

Trends That Will Revolutionize The Retail Industry

Today at his first public Q&A, Mark Zuckerberg boldly responded to some of the top gripes and questions about his company. Here’s a look at the top questions and a summary of the Facebook CEO’s answers.

Why were people forced to download the separate Messenger app to chat?

People were forced to download Messenger because Zuckerberg thinks it’s a “better experience” and to get you faster responses from friends. Before, messaging was buried in the main app behind several taps, which made it harder to use. People send 10 billion messages a day, so Facebook thought it deserved its own full-fledged experience. Messenger delivered this better experience, but only if all your friends use it, too, and respond to your messages quicker, so it forced people to download. In the end, though, Zuck admitted “Maybe we didn’t handle that as smoothly as we could, in terms of the transition.”

Why is organic Page reach decreasing?

The percentage of their fans that Pages reach with each of their News Feed posts is decreasing because of two facts. One, people are sharing more content per day, adding more friends who share more content, and subscribing to more Pages that…share more content. There’s on average around 1,500 posts eligible to be shown in each person’s News Feed each day. Two, people only spend a limited time looking at News Feed per day. Facebook only shows around 100 posts per day. Zuckerberg says “No person will look at everything.”

With more content to be shown but roughly the same amount of time spent consuming it, there’s more competition for each slot. That means each source of the content naturally reaches a smaller percentage of the people it could be shown to. Zuckerberg empathized with businesses trying to reach their customers, but explained that people would probably rather see a post about their friend’s baby being born and it being healthy than some post from a Page. He says when there’s a conflict between the interest of Facebook’s News Feed-reading end users and business, “we optimize for the readers.” His advice to Pages is to “focus on sharing great content,” which Facebook will recognize more people will want to see and it will show it to them.

Read our deep-dive into why organic Page reach is decreasing and how the News Feed algorithm works for more info.

What can be done to get more women in tech?

Zuckerberg says that support for women entering science, technology, engineering and math needs to start earlier in the funnel so girls don’t self select out. He also noted that there’s a cyclical problem where there’s not a lot of women in tech because there aren’t a lot of women in tech. Essentially, there’s a lack of role models. He said to break this cycle, there needs to be an overwhelming effort. Zuckerberg noted this is everyone’s responsibility.

Why does Mark Zuckerberg wear the same shirt every day? Are there more than one of the same shirt? 

Zuck says with a laugh that yes, he has multiple copies of the same shirt. He explained the reason he wears the same gray t-shirt everyday, “speaks to how we think about our duty to the community here.” He said his goal is to clear his life so he can make as few decisions as possible so he can focus on making Facebook the best experience possible. “I don’t feel like I’m doing my job if I spend any of my time on anything silly or frivolous in my life.”

  • 0

    SHARES
  • 0 Share
  • 0 Tweet
  • 0 Share
  • 0
  • 0
  • 0
  • 0
Advertisement
    Advertisement

    CrunchBase

    • Mark Zuckerberg

      • Bio Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roomates Dustin Moskovitz and Chris Hughes and from New York. Zuckerberg is responsible for setting the overall direction and product strategy for the company. He leads the design of Facebook's service and development of its core technology and infrastructure. Mark studied computer science …
      • Full profile for Mark Zuckerberg
    • Facebook

      • Founded 2004
      •    
      • Overview Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections. It provides its users with the ability to create a profile, update information, add images, send friend requests, and accept requests from other users. Its features include status update, photo tagging and sharing, and more. Facebook’s profile structure includes …
      • Location Menlo Park, California
      • Categories Communities, Colleges, Identity, All Students, Facebook Applications, Social Media
      • Founders Mark Zuckerberg
      • Website http://www.facebook.com
      • Full profile for Facebook

    TechCrunch Newsletters

    Related Videos

    • Facebook Payments, Lyft's Financials & SXSW Play Video

      Facebook Payments, Lyft’s Financials & SXSW

      9:10
    • Instagram's New Carousel Ads With Links Play Video

      Instagram’s New Carousel Ads With Links

    • Tesla's Earnings, Obama on Cyber Security & Facebook for Deceased Play Video

      Tesla’s Earnings, Obama on Cyber Security & Facebook for Deceased

    More Related Videos
    • Page Reach
    • Messenger
    • Facebook
    • Mark Zuckerberg
    • Social
    • Popular Posts

      #auto

      Subpages (6): 1 10 g k p y
      Comments