7‎ > ‎b‎ > ‎

u

Advertising Tech
  • WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out

    WhatsApp to share user data with Facebook for ad targeting — here’s how to opt out

  • YC-backed CoinTent says it can help publishers deal with ad blockers

    YC-backed CoinTent says it can help publishers deal with ad blockers

  • Facebook improves its “lightweight video” Slideshow ads, including support for mobile ad creation

    Facebook improves its “lightweight video” Slideshow ads, including support for mobile ad creation

  • Browse more...

Nike
  • How digital has redefined go-to-market strategy

    How digital has redefined go-to-market strategy

  • Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

    Nike and Zeiss created a $1,200 pair of sunglasses for Olympians

  • VCs are betting on the great Chinese fitness boom

    VCs are betting on the great Chinese fitness boom

  • Browse more...

Fashion
  • Looklive helps men shop by mimicking celebs’ styles

    Looklive helps men shop by mimicking celebs’ styles

  • MIT’s DuoSkin turns temporary tattoos into on-skin interfaces

    MIT’s DuoSkin turns temporary tattoos into on-skin interfaces

  • Craves’ new fashion app tells you what the celebs are wearing and finds you similar items

    Craves’ new fashion app tells you what the celebs are wearing and finds you similar items

  • Browse more...

open source software
  • MySQL founder tries a new software licensing model

    MySQL founder tries a new software licensing model

  • Simplenote, the planet’s most useful piece of software, is now open source on iOS, macOS and Android

    Simplenote, the planet’s most useful piece of software, is now open source on iOS, macOS and Android

  • The White House releases policy to help government agencies go open source

    The White House releases policy to help government agencies go open source

  • Browse more...

Software
  • InVision raises $55M in Series D funding to make product design collaborative

    InVision raises $55M in Series D funding to make product design collaborative

  • Ex-Mozilla team behind smart home hub Sense refunds Kickstarter backers, focuses on software

    Ex-Mozilla team behind smart home hub Sense refunds Kickstarter backers, focuses on software

  • Artella brings collaboration to VFX and animation

    Artella brings collaboration to VFX and animation

  • Browse more...

Nike releases open-source software to play with the techies

Posted Jul 6, 2016 by John Mannes (@JohnMannes)
  • 0

    SHARES
Next Story

Tesla’s reported Autopilot 2.0 will face new goalposts for ‘smart’

Nike, the home of all things athletic, is joining the ranks of the programmers with its launch of open-source software.

Last week, Nike published three open-source projects on GitHub: a JSON parsing framework, a distributed tracing solution for Java and a lightweight logging library written in Swift. The company also open-sourced the code that powers its own site on GitHub.

While it’s cool that the company is experimenting with open source, the bar is high for traditional retailers to impress in the tech space. Many non-traditional companies have started releasing open-source projects. Walmart Labs, Target, Best Buy and even Nike rival Adidas, for example, have GitHub accounts for sharing projects.

One motivation for companies to post open-source content is to improve brand image. The fight for technical talent has never been more fierce. Companies like Nike want to engage potential employees early on and brand themselves as a tech company in the process.

For all intents and purposes, companies like Nike and Walmart have been tech companies in disguise for quite some time. Nike has 10 iPhone apps and two iPad apps on the App Store. Nike also has an entire website dedicated to developer APIs for Nike Fuel. Walmart has three iPhone apps and an open product catalog API.

We reached out to Nike for comment and will update this post.

Featured Image: Feng Li/Getty Images
  • 0

    SHARES
Advertisement Advertisement

CrunchBase

  • Nike

    • Founded 1964
    • Overview Nike is an American company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, …
    • Location Beaverton, Oregon
    • Categories Sporting Goods, Fashion
    • Website http://www.nike.com
    • Full profile for Nike

TechCrunch Newsletters

Latest Crunch Report

  • Intel's VR headset | Crunch Report

    Intel's VR headset | Crunch Report

Watch More Episodes
  • Nike
  • Fashion
  • open source software
  • Software
  • Advertising Tech
  • Popular Posts

    #auto

    Subpages (1): w
    Comments