Angels fell to earth, in augmented reality at least, in a recent campaign for Lynx in London.
On March 5, the Unilever-owned brand (known as Axe in the U.S.), put signs in the Victoria railway station telling travelers to look up to a giant video screen. On the screen, they saw an image of themselves plus the angels, who are featured in both the English and U.S. ad campaigns. As this video shows, the reactions ranged from surprised to somewhat lewd.
This isn’t the first bit of digital trickery Unilever has employed on behalf of the brands. In early February, Axe introduced an iAd called “Swipe An Angel,” that let users manipulate female angels in the ads by making them spin around and shed their feathers. Meanwhile, a similar AR effort in January beamed Brooklyn Decker into Barnes & Noble stores. Decker could only be seen on customers’ smartphone screens.
[via Creativity Online]