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Often SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search.

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An Introduction to Responsive Web Design: The Future of Websites

Ian Mills | Posted 02.16.2015 | Small Business Read More: Responsive Web Design, Mobile Web, Web Design, Magicdust, Small Business, What-Is-Working-Small-Businesses, Websites, User Experience, Small Business News
Ian Mills

The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.

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How Small Businesses Can Take Advantage Of The Mobile Advertising Battle

Eric Schiffer | Posted 09.11.2014 | Small Business Read More: Small Business Toolkit, Mobile Web, Mobile Advertising, What-Is-Working-Small-Businesses, Small Business News
Eric Schiffer

Here are five ways that small businesses can dominate the mobile marketplace.

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Top 6 Tips for Taking Your Cause Mobile

Darian Rodriguez Heyman | Posted 06.24.2014 | Impact Read More: Free Mobile, Mobile, Mobile Phones, Nonprofit, Nonprofits, Social Media Marketing, Telecom, Mobile Web, Social Enterprise, Social Media, Mvno, Mobile Technology, Social Media Tips, Nonprofit Sector, Online Marketing, Marketing, Impactx, Fundraising, Women in Tech, Technology, Mobile Apps, Impact News
Darian Rodriguez Heyman

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

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Diving Into the Mobile Web - How Brands Can Optimize in 2014

Shawn Prez | Posted 04.28.2014 | Business Read More: Mobile Web Branding, Business Tips, Mobile Marketing, Ecommerce, Google Search Rankings, Branding, Consumers, Branding Advice, What-Is-Working-Small-Businesses, Mobile Web, Business News
Shawn Prez

The age of e-commerce is fully upon us and the rage is all mobile. As smartphone and tablet use continues to grow, businesses without mobile-optimized websites risk losing out on potential sales.

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3 Questions About Technology We Should Be Asking Now

Russell C. Smith | Posted 04.01.2014 | Technology Read More: Dna, Violent Behavior, Stanley Kubrick, 2014, Designer Babies, Surveillance, William Gibson, Democracy, Future, Media, Cloning, Mobile Web, Internet, Edward Snowden, Flying Car, Ethics, Digital, Technology, Robots, Albert Einstein, Technology News
Russell C. Smith

Here are a few questions worth debating on your next dinner party or trip to the bar.

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Mobile: Reinventing Media and Marketing

Bruce Judson | Posted 12.27.2013 | Media Read More: Digital Media, Marketing, Digital Marketing, Media, Mobile, Mobile Phones, Mobile Technology, Mobile Web, Responsive Site, Media News
Bruce Judson

As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.

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The Importance of Responsive Web Design for Small and Medium Businesses

Don Dodds | Posted 11.05.2013 | Technology Read More: Social Media, Web Design, Responsive Web Design, Search Engine Optimization, Seo, Mobile Web, Technology News
Don Dodds

In order to maintain their positions and rankings, it is vital for these smaller companies to redesign their websites to accommodate all mobile devices.

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Brow.si Aims to Fix the Broken Mobile Web and Might Very Well Succeed

Hillel Fuld | Posted 07.21.2013 | Technology Read More: Web Plugin, Fix Mobile Web, Uppsite, brow.si, Myappsite, Mobile Web, Technology News
Hillel Fuld

When you get a first glimpse of what Brow.si does to any mobile site, you will essentially forget everything you know about the mobile web. No, seriously.

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'The Mobile' Is Reliably Unreliable

John Pavley | Posted 06.07.2013 | Technology Read More: The Last Question, Game of Thrones, Hbo, Mobile, Isaac Asimov, Responsive Design, Data Plan, Prediction, Bandwidth Cap, Mobile Web, Mobile Apps, Nostradamus, Mobile Technology, Technology News
John Pavley

A smarter set of technologies is what we need for the mobile. During periods of high speed and high quality bandwidth, mobile apps should anticipate what we're going to read or watch and cache it for later. Don't make us have to remember to pre-download or prepare for being offline.

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Why Is the Success of Mobile Apps So Difficult to Measure? Critical Issue in Audience Measurement Unraveled

Anindya Datta | Posted 05.12.2013 | Technology Read More: Mobilewalla, App Development, Mobile Web, Audience Measurement, Mobile Media, Mobile Apps, App Metrics, 4A Transformation Conference, Media Planning, Technology News
Anindya Datta

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?

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Responsive vs. Adaptive Design: Which Is Best for Publishers?

Garrett Goodman | Posted 01.10.2013 | Media Read More: Progressive Enhancement, Mobile Strategy, Responsive Design, Mobile Web, Adaptive Design, Digital Publishing, Ereaders, Adapting Content, E-Readers, Mobile Technology, Ebooks, Media News
Garrett Goodman

Although the differences between responsive and adaptive design are nuanced for the non-developer, the distinctions are increasingly important as publishers see more and more traffic come from mobile devices.

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Boricua Tech Entrepreneurs Find Success in the Mobile Web

David Castro | Posted 11.27.2012 | Latino Voices Read More: Puerto Rico, Technology, Mobile Tech, Latino Politics, New York, Mobile Web, Latino Voices News
David Castro

The social and mobile web awards creators and developers who are agile and adaptable. That could put a place like Puerto Rico in a unique position to succeed in this sector. And the efforts in that direction are gaining ground, led by a group of local technological entrepreneurs who have decided not to wait around for the government to take the lead.

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(Video) BBC Worldwide's Dan Heaf: Apps Won't Maintain Their Dominance

Andy Plesser | Posted 05.31.2013 | Technology Read More: html5, Online Video, Bbc, Apps, London, BBC Worldwide, Mobile Web, Video, Technology News
Andy Plesser

LONDON -  While the BBC Worldwide is putting most of its efforts around apps for the Apple iOS platform, apps won't maintain their dominance ...

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Why Your Organization Needs an Adaptive Website

Daniel Burrus | Posted 08.07.2012 | Small Business Read More: Html, Mobile Technology, Adaptive Website, Mobile Web, Technology Trends, Smartphone, Tablet, Small Business News
Daniel Burrus

Sure, your site might look great on a desktop or laptop computer screen. But how does it look on all of the different sizes of screens found on today's wide variety of tablets and smartphones? Chances are the answer is "not good."

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Reinventing Your Connection to the Web: Time Management in the Digital Age

Russell C. Smith | Posted 07.15.2012 | Technology Read More: Internet, Internet Addiction, Digital Age, Time-Management, Mobile Web, Digital Information, Digital Divide, Online Time Management, Technology News
Russell C. Smith

When you're going online to accomplish specific goals, it's good to make a list and check off everything as you go along. We've all been sidetracked by hyperlinks, and this is part of the addictive quality of the Internet.

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Uppsite: From Web to Mobile in Two Minutes

Hillel Fuld | Posted 06.01.2012 | Technology Read More: Uppsite Plugin, Uppsite, Web Publishing Plugin, Apple Apps, Android Apps, Free Web Publishing, Native App, Mobile Web, App Monetization, Web Publishing, Technology News
Hillel Fuld

As the mobile revolution continues to expand, smartphones are quickly replacing computers as primary content consumption devices. Yet, if you take a look at the millions of websites across the Web, only a fraction of publishers even bring their content to the mobile device.

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This Year's SXSW Conference Shows That Mobile Is the Future

Navarrow Wright | Posted 05.25.2011 | Technology Read More: Foursquare, Fast Society, Mobile, Square, Group Messaging, Path, Groupme, Beluga, Sxsw, Mobile Web, Technology News
Navarrow Wright

The common denominator for all of the apps expected to shine at this year's SXSW is that almost all of their activity will take place on a mobile device.

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Facebook Building a Socialphone -- Maybe Maybe Not

Ramon Nuez | Posted 05.25.2011 | Technology Read More: Michael Arrington, Third Party, Social Networking, Networking Platform, User Experience, Static Web, Popularity, Integrations, Facebook, Joe Hewitt, Current Projects, Platforms, Spokesperson, Apple, Assets, Mobile Phone, Rare Opportunity, Mobile Web, Handset, Skepticism, Technology News
Ramon Nuez

One of the many assets Facebook could employ on its socialphone is Places. An integration of Places and the socialphone could provide the company a laundry list possibilities -- not to mention an additional source of revenue.

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Mobile Explosion will Surpass Desktop: Morgan Stanley

Steve Rosenbaum | Posted 05.25.2011 | Media Read More: magnify.net, Terry Kawaja, Mary Meeker, Mobile Web, Steve Rosenbaum, Media News
Steve Rosenbaum

While we spend our days experiencing the evolution of the Web in real time, the mid and long-term trends are now starting to emerge. Two significant W...

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Mobile's Near Future: The Impact on Business

Chris Curtin and Bob Greenberg | Posted 05.25.2011 | Technology Read More: Smartphones, Consumers, Apps, iPhone Apps, Mobile, Mobile Web, Technology News
Chris Curtin and Bob Greenberg

Our mobile phones have become so tethered to our everyday lives that soon they'll become more important than our wallets.

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Why Today's College Students Will Save the World

Frank Moss | Posted 05.25.2011 | College Read More: Cell Phones, College Students, M.I.T., The Midwest, The South, The Northeast, Technology, The West, Mobile Web, College News
Frank Moss

College students' mastery of the Mobile Web is an incredible phenomenon to observe, perhaps the greatest manifestation yet of the power of information and communication technology to change our lives. This is why I believe that today's college students will save it.

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Commentary on FOX News and Its Recent Mobile Site Redesign

Chris Brassington | Posted 05.25.2011 | Business Read More: Mobile Marketing, Chris Brassington, Mobile Marketer, Scott Margolis, Mobile Phones, Fox News, Mobile Web, Business News
Chris Brassington

A recent interview in Mobile Marketer with Scott Margolis, director of digital business evelopment for FOX News, a 2ergo client, outlined the importance of consistency and user experience in the development and design of a mobile Web presence.

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Apple, Android Dominate Smartphone Web Traffic

techcrunch.com | Erick Schonfeld | Posted 05.25.2011 | Technology Read More: Iphone, Google Android, Blackberry, Mobile Web, Android, Mobile OS, Apple Iphone, Symbian, Web Traffic, Android Web Traffic, Admob October Web, Admob October, Apple Web Traffic, Admob Report, Smartphone Web Traffic, Technology News

When it comes to the mobile Web, increasingly there are only two mobile platforms which matter: Apple and Android. According to AdMob's October, 2009 ...

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