5‎ > ‎

p

Virtual reality
  • Come To The TechCrunch Virtual Reality Meetup In LA On Sept 18th

    Come To The TechCrunch Virtual Reality Meetup In LA On Sept 18th

  • An Inside Look At The Development Of Samsung’s Gear VR At Oculus With CEO Brendan Iribe

    An Inside Look At The Development Of Samsung’s Gear VR At Oculus With CEO Brendan Iribe

  • Samsung Steps Into The World Of Virtual Reality With The Gear VR Headset

    Samsung Steps Into The World Of Virtual Reality With The Gear VR Headset

  • Browse more...

Parrot
  • Parrot Jumping Sumo And Rolling Spider Review: Mini Bots Best For Drone Newcomers

    Parrot Jumping Sumo And Rolling Spider Review: Mini Bots Best For Drone Newcomers

  • Hands On With Parrot’s New Minidrones, The Toys That Hope To Make Everyone Drone Crazy

    Hands On With Parrot’s New Minidrones, The Toys That Hope To Make Everyone Drone Crazy

  • Parrot’s Jumping Sumo And Rolling Spider Minidrones Hit U.S. Retail In August

    Parrot’s Jumping Sumo And Rolling Spider Minidrones Hit U.S. Retail In August

  • Browse more...

augmented reality
  • Meta 1 Augmented Reality Glasses Are Dragging Us Into A VR Future

    Meta 1 Augmented Reality Glasses Are Dragging Us Into A VR Future

  • Atelier Lets You Shop For Luxury Specs By Webcam

    Atelier Lets You Shop For Luxury Specs By Webcam

  • Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

    Augmented Reality’s First Step Forward Might Be More Blue Collar Than You Think

  • Browse more...

Augmented Reality Vs. Virtual Reality: Which One Is More Real?

Posted Jan 6, 2010 by Erick Schonfeld (@erickschonfeld)
  • More
    • Add to Flipboard Magazine.
    • submit to reddit
Next Story

The Nexus One Gets A Priceless Ad On Google's Homepage

Remember when virtual reality was all the rage? It had a good run, especially during the 1990s, and perhaps culminating with Second Life in the decade which just closed. But virtual reality is old in the tooth. People are a lot more interested these days in “augmented reality,” or at least they are on Google where it surpassed “virtual reality” as a search term sometime last summer (see chart).

Maybe people are searching for it more just because they are not sure what it means, but it definitely is entering the collective consciousness. If virtual reality is a complete immersion in a digital world, augmented reality (AR) is more a digital overlay onto the real world. It enhances the real world with digital data, and therefore it is much more interesting than a completely fabricated environment. There is an element of magic to AR apps because they juxtapose data and graphics where they have no business showing up.

The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of AR apps from Sekai Camera, Layar, and more. Generally, these apps show the world around you as seen through your phone’s camera, but in addition to functioning as a viewfinder, your screen also functions as a regular computer screen. With help from the GPS and on-board compass, it can place information or graphics on top of buildings or objects seen through the viewfinder.

But that is just the start. Universityresearch labs are springing up to explore augmented realty as a new computing interface. The latest AR app is the Parrot AR.Drone, and combines a flying remote controlled toy with an iPhone app. The app turns the iPhone into a remote control (a concept we’ve seen applied to video games), but there is also a camera on the drone, which let’s you see from its point of view and play virtual shoot ‘em up games with other drones. The shooting happens on the screen, while the toys fly through the air in real life. There is also a solo mode where you can shoot enemy jets on the screen juxtaposed into your living room or wherever you happen to be flying the drone. (Watch the video below to see what I mean).

You can take your virtual reality and get lost on Second Life. I’ll take augmented reality any day. It’s just more real.

CrunchBase Information Sekai (World) Camera Layar Information provided by CrunchBase
  • submit to reddit
Advertisement
    Advertisement

    TechCrunch Daily

    Latest headlines delivered to you daily

    Related Videos

    • Samsung Galaxy Gear VR Play Video

      Samsung Galaxy Gear VR

      0:50
    • Parrot Jumping Sumo Minidrone Demo Play Video

      Parrot Jumping Sumo Minidrone Demo

    • Parrot Rolling Spider Minidrone Demo Play Video

      Parrot Rolling Spider Minidrone Demo

    More Related Videos
    • Virtual reality
    • Parrot
    • augmented reality
    • Popular Posts

      #auto

      Subpages (12): 1 3 4 8 9 b l o p t x y
      Comments